The NFL began its International Series in 2007 and has increasingly embraced the idea of playing international games as a means of expanding its reach and influence. While these games present unique opportunities for growth for both the league and its respective teams, they also introduce a range of challenges. This article explores the advantages and disadvantages of international games in the NFL, highlighting their impact on the league, teams, players, and fans.
One significant advantage of playing international games is the potential for NFL global expansion. By introducing American football to new audiences, the NFL increases its fan base beyond American borders. This expansion not only fosters greater interest in the sport but also opens up lucrative revenue streams from ticket sales, merchandise, and broadcasting rights. As the league capitalizes on international markets, it can develop partnerships with local sponsors and media, creating innovative marketing opportunities that further enhance the NFL brand.
Additionally, international games contribute to player exposure. Athletes have the chance to showcase their talents to diverse audiences and potentially attract endorsements beyond American sponsorships. The cultural exchange facilitated by these games also promotes unity and goodwill between the U.S. and other countries, allowing fans from various backgrounds to mix at these stadiums to experience the excitement of American football.
However, some of the logistical complexities of organizing games in foreign countries also pose challenges that can affect the overall experience for both teams and fans. It becomes much more difficult to fly internationally to watch a home game for your NFL team instead of making a local trip to your team’s respective stadium on a given Sunday—nevertheless, the experience itself creates an opportunity for fans to travel and engage overseas.
Another concern is the travel fatigue that players and staff can face when playing internationally. Long-distance travel can disrupt established routines and lead to player exhaustion, therefore many teams take the opportunity to arrive early to combat the time difference. For instance, this week, the Chicago Bears have chosen to arrive in the United Kingdom on Tuesday morning, five days before their Sunday game, to allow ample time for adjustment to the time difference. In contrast, their Week 5 opponent, the Jaguars, won’t arrive in London until Friday.
Balancing the benefits of international outreach with the inherent challenges is crucial as the NFL continues to explore its global presence, ultimately shaping the future of American football on the world stage.
